EcoQuest is an AR-based, gamified app concept I designed to motivate teenagers to take real-world environmental action in their local communities. Created in response to the charity Keep Britian Tidy's mission to widen engagment and inspired a greener future. The app transforms little picking and recycyling into an interactive eco-mission. Where players can ear points and rewards by evidencing their actions through he apps AR camera. This encouraged friendly compition through leader boards and community challenges. With bright, playful visual style and a clean, user-friendly interface, EcoQuest makes sustainability feel fun, social, and rewarding, helping drive positive behaviour change through engaging UX/UI design.
